We must come to terms with the fact that rudeness is a serious problem and throw out any idea that it is somehow worth putting up with to get the job done. The reality is, not only does it not get the job done, it actually makes the job harder.
Trust underpins who we are as doctors. We can talk all we like about autonomy, justice, beneficence, and non-maleficence, create guidelines around confidentiality, consent and shared decision-making but none of it means anything if our patients don’t trust that we believe in and will uphold those ideals. Trust is everything.